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Understanding Basic Social Media Performance
5 min read · Westory Media
A gentle introduction to reading the numbers without getting lost in them.
Match numbers to your purpose
The metrics that matter depend on your goal. If you want inquiries, clicks and messages matter more than likes.
Look for patterns, not single posts
One post rarely tells a story. Compare several weeks to see which themes and formats tend to resonate.
Use what you learn
Each review should end with a small adjustment, such as trying a new format or posting at a different time.
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How to Plan a Month of Social Media Content