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Building a Recognizable Brand Voice
5 min read · Westory Media
How to describe the way your business speaks so every caption sounds like it came from the same place.
Listen to how you already talk
Your brand voice often already exists in emails, conversations and customer replies. Notice the words you naturally use.
Pick three descriptors
Words such as warm, direct and practical can guide choices about phrasing, humor and length.
Write a short voice note
A half-page guide with do and do not examples keeps anyone who writes for you aligned.
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